Is Kendall Jenner ‘s 818 tequila a case of Philippine culture appropriation?
Some critics are quarrelling yes — mainly because the girl product hails from Jalisco, South america.
But , alright, let’s rewind a second. In the event that y’all missed it: Kendall announced her new business, 818, back on February seventeen via Instagram . At the moment, she informed fans that will she’d won all of these contests after entering anonymously, therefore judges genuinely liked the actual were getting with the girl tequila without having any idea that it was connected to a Jenner.
Yet whilst Kendall’s sisters and mother showed all their support, a lot of users in the comments immediately found a reason to mistake the 25-year-old’s new business.
One user had written:
“Something about Kendall Jenner producing tequila rubs me the wrong manner. Like the idea of white famous people taking from local Philippine artisans and profiting away from our traditions and farming business yet only go to Cabos and Puerto Vallarta for vacation spots…”
And, such as, we get that for an extent, and it’s definitely a valid opinion. However , through Kendall’s post it truthfully sounds like she worked the girl a** off creating this particular blend, too. So , through what we’ve seen, we all also don’t completely accept this perspective either.
Another user left a comment:
“Kendall Jenner starting a tequila brand, with zero information on Mexican culture plus calling it ‘818 tequila’ is GENTRIFICATION. The 818 does not claim Calabasas. How about those smaller, family owned Philippine tequila/mezcal brands? They ought to have the hype & assistance. ”
Again, while this person includes a point, one thing that really attacks us is that when Justine Timberlake released 901 in 2013 — also tequila — we NEVER noticed anyone claiming he had been at risk of cultural appropriation.
Is there some sort of dual standard here? Another consumer remarked on colonization, saying:
“Kendall Jenner coming out with her own tequila brand… what’s next around the Kardashian/Jenner colonization list? ”
Huh. Believe us, the KarJenner clan has no shortage associated with appropriation in their history. Yet starting an alcohol company? Should we add this to the list?
One thing we’d also like to indicate is that tequila has an extremely complex history, with roots dating back to the Aztecs. Nevertheless , it wasn’t until The spanish language colonization that we ended up with what exactly is now our modern tequila.
Anyhow, in case you missed Kendall’s submit, ch-ch-check it out right here:
But what do you think, Perezcious readers? Should we take those criticism seriously? Is there an excessive amount of appropriation here for y’all in order to ever feel good about Kendall’s award-winning brand?
Or has Kendall NOT REALLY exploited Mexican culture, plus she’s within her legal rights to create a tequila if the lady so chooses?
Let’s see those remarks below!
[Image via Kendall Jenner/ Instagram ]
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Originally published at https://perezhilton.com/kendall-jenner-818-cultural-appropriation/ on .